Course Curriculum

The Data Science and AI programme offers a comprehensive curriculum designed to equip students with the knowledge and skills necessary to excel in the rapidly evolving fields of artificial intelligence and big data analytics. Core courses include Introduction to AI and Machine Learning, Methods of Prediction, AI and Applications, Big Data Analytics, and Data Visualisation and Communication. These modules provide a solid foundation in both theoretical concepts and practical techniques used to analyze and interpret complex data sets.In addition to technical skills, the programme incorporates general business competencies such as Project Management, Innovation Management and Digital Transformation, Digital Marketing & Analytics, and CSR, Diversity and Ethics. These courses ensure that students develop a well-rounded understanding of how data science and AI can be applied within a broader business context.Leadership, action, and intercultural competencies are also emphasized through modules like Behavioural Competencies in Virtual Teams, Ethical Issues for AI, and CEO Decision Making & Case Studies. This focus prepares students to navigate the ethical challenges and leadership responsibilities they will encounter in global, digital work environments.Students have the option to enhance their learning through a Study Abroad, Internship, or Business Project, providing valuable hands-on experience. The scientific and methodological rigor of the programme is maintained through Research Methods and Scientific Work, culminating in a Master Thesis. Overall, this programme is tailored to develop both the technical expertise and strategic insight needed to succeed in the data-driven business world.