Course Curriculum

The Diploma of Marketing and Communication is structured with five core units and seven elective units, providing a comprehensive foundation in marketing principles and practical communication strategies. The core units focus on essential marketing skills that prepare students to design, implement, and evaluate marketing initiatives. BSBMKG552 guides students in designing and developing effective marketing communication plans tailored to specific business goals. BSBPMG430 introduces project management skills, enabling students to undertake and deliver projects efficiently. BSBMKG541 helps learners identify and evaluate marketing opportunities, which is critical for business growth and market positioning. BSBMKG542 focuses on establishing and monitoring the marketing mix, ensuring students understand how to balance product, price, place, and promotion. BSBMKG555 teaches persuasive copywriting skills, empowering students to craft compelling messages that engage target audiences.The seven elective units expand the program’s focus, allowing students to specialise in key areas of marketing and communication. SIRXMKT006 covers the development of social media strategies to enhance brand presence and customer interaction online. BSBMKG553 teaches how to create public relations campaigns that effectively manage an organisation’s reputation. BSBMKG545 involves conducting marketing audits to assess and improve marketing performance. BSBOPS505 focuses on managing organisational customer service to maintain satisfaction and loyalty. BSBFIN501 equips students with financial management skills, including budgeting and financial planning. BSBMKG546 further develops expertise in creating social media engagement plans to increase audience participation. BSBMKG543 enhances skills in planning and interpreting market research, essential for data-driven marketing decisions.Together, these units prepare graduates to confidently navigate the dynamic marketing environment, combining creative communication with strategic planning and analysis. The course is ideal for those seeking to build or advance careers in marketing, digital communication, public relations, and customer engagement across various industries.